Every year, multiple companies put out their color of the year. They look at past trends and guess what will be popular in the upcoming year. Whether they're right or not, it definitely has an effect on both the fashion and design industries. So, let's take a look at Pantone's guess for the color of the year, 2023. Let's see what the company itself has to say: "Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature desce