Colors of the Year 2023

Every year, multiple companies put out their color of the year. They look at past trends and guess what will be popular in the upcoming year. Whether they're right or not, it definitely has an effect on both the fashion and design industries. So, let's take a look at Pantone's guess for the color of the year, 2023. Let's see what the company itself has to say:

"Pantone’s Color of the Year, Viva Magenta 18-1750, vibrates with vim and vigor. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength. Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.

This year’s Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement. PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a color that is audacious, full of wit and inclusive of all."

As attention-grabbing as it is, Pantone's focus is on design overall, which includes fashion as well as interiors. Because of that, their view is a bit different from what interior designers see. Our side-by-side comparison of Pantone, Sherwin-Williams, and Benjamin Moore does a good job showing what we mean. Pantone's colors are beautiful, but don't fully show the trends for interior design.

So, let's see what is going on in some of the major paint manufacturers! While Pantone has the boldest tones, they aren't the only ones holding pinks up for inspection. Whether you want something bright and bold or soft and subtle, there is a pink for you.